2007 was a jewelry filled year – according to a survey held by the ministry of Industry, Trade and Labor, published today at The Marker, 49% of the adult women in Israel have purchased jewelry in the passing year.
The necklace, as I’ve written before, maintains its place s the most popular and most purchased item and was bought by 72% of the women who bought jewelry.
It seems the women in Israel mainly buy non-expensive jewelry – 60% of purchased pieces cost less than 200 NIS and only about 5% cost over 2,000 NIS. The piece we spend the most over is a ring, with a yearly average of 500 NIS.
There is an alleged contradiction between most women’s declarations that they do not compare prices before buying a jewel and the fact that most stated it is not an “impulse buy”. I think though that since we are talking about jewelry, each piece different and unique, there is really no room for comparison (certainly not of the prices).

I would like to take this chance to wish our talented Israeli jewelry designers a fruitful, creative and inspiring year and a lot of pleasure from their creations to all of us!

Rotem

This entry was posted on Monday, January 7th, 2008 at 7:47 pm and is filed under Jewelry - General, Jewelry news, Blogroll. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.